Old Spice Commercial: A Recipe for a Woman's Dream Come True - a Man Who Smells Like a Man
What Women Really Want From Men?
A gazillion dollar question: what do women really want from men?
No new answers: we want, need and sometimes even BEG ;) for R.E.S.P.E.C.T., L.O.V.E. and affection every day not just on Valentine's Day... We want and need to be seen & heard, to feel we're the only ones, whole, home and warm, very warm...
But above all, we want a man who smells like a man, because then anything, just anything is possible: the boat, the two tickets to that thing we love, the diamonds and a cool-cat Prince Charming, who's on a horse!
2010 Old Spice Commercial: Isaiah Mustafa is the man every lady's man could smell like!
Old Spice: We're not saying this body wash will make your man smell into a romantic millionaire jet fighter pilot, but we are insinuating it.
TV commercial for the Old Spice Red Zone Body Wash After Hours (shower gel by Old Spice) is one of the most viral and successful TV advertising campaigns in US produced in the last years. The Old Spice Commercial tagged Smell Like a Man, Man starring an American actor and former NFL practice squad wide receiver Isaiah Mustafa, was written by Craig Allen and Eric Kallman (Wieden+Kennedy advertising agency), directed by Tom Kuntz and launched on February 9th, 2010.
Isaiah is a smug-smooth stud, explaining to ladies what could have happened if their men switched from ladies' scented body wash to Old Spice. The ladies would be on a sail-boat with the man their men could smell like, who has two tickets to that thing women love, has diamonds pouring out of his hand and is, OMG, on a white horse! A woman's dream come true - right, ladies?
The Old Spice commercial was filmed in a one (!) uninterrupted take with minimal CGI (computer-generated imagery). Isaiah was sitting on a real horse! Supposedly the only two things computer 'manipulated' are the diamonds pouring out and shower gel bottle emerging from his hand, plus the special device that transitioned Isaiah to the horse was erased from the last scene. It took three days to shoot the commercial and the winning shot was the #56 of the third day of shooting. The commercial won a 2010 Grand Prix for film at the Cannes Lions International Advertising Festival and a Primetime Emmy Award for Outstanding Commercial (Source: Wikipedia). The commercial had three follow-up TV ads, as well as a very successful YouTube campaign featuring Isaiah and resulting in over 100 short video responses.
Besides being memorably hilarious and viral (almost 28 million views on YouTube as of January 8th 2011), Old Spice commercial Smell Like a Man, Man is undoubtedly also very effective. It sells... Old Spice! Not only to men, the commercial is also cunningly targeted at women who do an important part of soap & body product purchases for the households.
In closing, here is the text of the Old Spice Commercial:
Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies' scented body wash and switched to Old Spice, he could smell like he's me. Look down, back up, where are you? You're on a boat with the man your man could smell like. What's in your hand, back at me. I have it, it's an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I'm on a horse.
Keeping Up with Kim Kardashian Wedding Details: Perfumista Kim Kardashian's Own Wedding Perfume
You're too late!
Bootylicious Kim Kardashian's wedding perfume Love was sold out 10 days after its launch in early August 2011!
All you're left with to prepare yourself for watching the Royal Wedding No. 2 this Saturday, are Kim's other two voluptuous juices, Gold and Kim Kardashian, or her sister Khloe and Lamar's Unbreakable.
P.S.: KK, the money-making machine of the Kardashian Clan, will think of something about the wedding after-party juice (read: Love flanker), guaranteed!
BBC Perfume Series (2011), Episode 1: Something Old, Something New
BBC Perfume Series, Episode 1, compares 'old' vs. 'new' school of perfume making and perfume marketing: ancient perfume giant Guerlain vs. very creative, very contemporary Tommy Hilfiger. Pun intended.