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Old Spice Commercial: A Recipe for a Woman's Dream Come True - a Man Who Smells Like a Man

What Women Really Want From Men?

A gazillion dollar question: what do women really want from men?

No new answers: we want, need and sometimes even BEG ;) for R.E.S.P.E.C.T., L.O.V.E. and affection every day not just on Valentine's Day... We want and need to be seen & heard, to feel we're the only ones, whole, home and warm, very warm...

But above all, we want a man who smells like a man, because then anything, just anything is possible: the boat, the two tickets to that thing we love, the diamonds and a cool-cat Prince Charming, who's on a horse!

2010 Old Spice Commercial: Isaiah Mustafa is the man every lady's man could smell like!



2010 Old Spice Commercial: Smell like a man, man

Old Spice: We're not saying this body wash will make your man smell into
a romantic millionaire jet fighter pilot, but we are insinuating it.


TV commercial for the Old Spice Red Zone Body Wash After Hours (shower gel by Old Spice) is one of the most viral and successful TV advertising campaigns in US produced in the last years. The Old Spice Commercial tagged Smell Like a Man, Man starring an American actor and former NFL practice squad wide receiver Isaiah Mustafa, was written by Craig Allen and Eric Kallman (Wieden+Kennedy advertising agency), directed by Tom Kuntz and launched on February 9th, 2010.

Isaiah is a smug-smooth stud, explaining to ladies what could have happened if their men switched from ladies' scented body wash to Old Spice. The ladies would be on a sail-boat with the man their men could smell like, who has two tickets to that thing women love, has diamonds pouring out of his hand and is, OMG, on a white horse! A woman's dream come true - right, ladies?

The Old Spice commercial was filmed in a one (!) uninterrupted take with minimal CGI (computer-generated imagery). Isaiah was sitting on a real horse! Supposedly the only two things computer 'manipulated' are the diamonds pouring out and shower gel bottle emerging from his hand, plus the special device that transitioned Isaiah to the horse was erased from the last scene. It took three days to shoot the commercial and the winning shot was the #56 of the third day of shooting. The commercial won a 2010 Grand Prix for film at the Cannes Lions International Advertising Festival and a Primetime Emmy Award for Outstanding Commercial (Source: Wikipedia). The commercial had three follow-up TV ads, as well as a very successful YouTube campaign featuring Isaiah and resulting in over 100 short video responses.

Besides being memorably hilarious and viral (almost 28 million views on YouTube as of January 8th 2011), Old Spice commercial Smell Like a Man, Man is undoubtedly also very effective. It sells... Old Spice! Not only to men, the commercial is also cunningly targeted at women who do an important part of soap & body product purchases for the households.

In closing, here is the text of the Old Spice Commercial:

Hello, ladies, look at your man, now back to me, now back at your man, now back to me. Sadly, he isn't me, but if he stopped using ladies' scented body wash and switched to Old Spice, he could smell like he's me. Look down, back up, where are you? You're on a boat with the man your man could smell like. What's in your hand, back at me. I have it, it's an oyster with two tickets to that thing you love. Look again, the tickets are now diamonds. Anything is possible when your man smells like Old Spice and not a lady. I'm on a horse.


Return from Old Spice Commercial to 2011 Valentine Perfume Gifts for Women

Return from Old Spice Commercial to Women's Perfume Reviews

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Blog: What's New?
May 18, 2017

Os Melhores Perfumes Para Mulher Para o Natal de 2011: O Top 10 Dos Perfumes De Mulher Para Este Natal

Perfumes constituem excelentes presentes de Natal para quase todas as mulheres.

Continue reading "Os Melhores Perfumes Para Mulher Para o Natal de 2011: O Top 10 Dos Perfumes De Mulher Para Este Natal"

Dec 09, 2016

Vera Wang Fall 2012 Bridal Collection: Wanted!

The amazing looking Vera Wang talks about her new Fall 2012 Bridal Collection.

Continue reading "Vera Wang Fall 2012 Bridal Collection: Wanted!"

Oct 13, 2016

Lovely Perfume for Lovely Ladies and Occasions: Lovely by Sarah Jessica Parker (EDP)

Lovely perfume (EDP) by fashion icon Sarah Jessica Parker: lovely, classy, well-mannered, WIDELY wearable perfume and one of the most universal perfume gifts.

Continue reading "Lovely Perfume for Lovely Ladies and Occasions: Lovely by Sarah Jessica Parker (EDP)"

Jun 22, 2016

Keeping Up with Kim Kardashian Wedding Details: Perfumista Kim Kardashian's Own Wedding Perfume

You're too late! Kim Kardashian's wedding perfume Love is sold out! PS.: KK will sure do something about it (read: expect a Love flanker soon)!

Continue reading "Keeping Up with Kim Kardashian Wedding Details: Perfumista Kim Kardashian's Own Wedding Perfume"

Oct 26, 2015

Jacques Polge, Chanel Nose N° 3: Creator of Chanel Perfumes since 1978

For Jacques Polge, Chanel master nose No. 3, fragrance is a form of poetry that doesn't speak, but gives so much. Check out what he has to say about Chanel perfumes and perfumes in general.

Continue reading "Jacques Polge, Chanel Nose N° 3: Creator of Chanel Perfumes since 1978"

Jan 01, 2013

Flowerbomb Fan

I have been a devoted fan of Flowerbomb since I first inhaled its intoxicating aroma 6 years ago. Once a year, I happily drive to Nordstrom's to purchase

Continue reading "Flowerbomb Fan"

Apr 24, 2012

What Is the Perfume Hoax: A Reason to Be Alarmed or Not?

What is the perfume hoax? An urban legend primarily designed to spam our news and email boxes and to feed our hidden thrills for mystery and fears.

Continue reading "What Is the Perfume Hoax: A Reason to Be Alarmed or Not?"

Apr 18, 2012

P. Fareio

Dear Chanel, My favorite was Chanel #5. I am now disabled due to a brain tumor, but am ready to get back out there. However getting around is limited.

Continue reading "P. Fareio"

Apr 08, 2012

BBC Perfume Series (2011): Something Old, Something New, Bottling the Memory and The Smell of the Future

BBC Perfume Series is a fascinating documentary about the world of perfumes, perfume making and global perfume industry.

Continue reading "BBC Perfume Series (2011): Something Old, Something New, Bottling the Memory and The Smell of the Future"

Feb 17, 2012

What a lovely mind!

I so enjoyed this interview. I have visited White Lotus Aromatics website often and I am delighted every time! Good work from both Mr. & Mrs. McMahon!

Continue reading "What a lovely mind!"

Feb 11, 2012

Women's Perfumes Reviews - Helping You Find the Best Perfume for Your Needs

Site about women's perfume gifts, providing the most important information about the best selling top designer and celebrity perfumes.

Continue reading "Women's Perfumes Reviews - Helping You Find the Best Perfume for Your Needs"

Nov 27, 2011

Best Perfumes for Women

Check our selection of best perfumes for women by different holidays, occasions, seasons, age groups and styles.

Continue reading "Best Perfumes for Women"

Nov 17, 2011

Vera Wang Perfumes for Women: Soft, Youthful, Feminine - From Vera Wang Princess to Vera Wang Bride

Looking for a perfect bridal perfume? Ask Vera Wang, Queen of Wedding Gowns: Vera Wang, Bouquet, Sheer Veil, Look, Truly Pink and more.

Continue reading "Vera Wang Perfumes for Women: Soft, Youthful, Feminine - From Vera Wang Princess to Vera Wang Bride"

Oct 30, 2011

Best Halloween Perfumes for Women: Top 5 Women's Perfumes for Perfect Halloween Party

Halloween Party Perfumes Oops Pumpkins

Five best Halloween perfumes to go with the Halloween party costumes and character transformations.

Check out what wear: Bossy She-Devil, Honey Bunny Pumpkin Pie, Virginal Schoolgirl, Sporty No-Hollaback Girl and Drag Queen Justine Beaver.

Continue reading "Best Halloween Perfumes for Women: Top 5 Women's Perfumes for Perfect Halloween Party"

Sep 09, 2011

Interesting article...

Fragrances are one of the defining memories of any trip to India. I have just spent the last four months living in the remote hills in India and would

Continue reading "Interesting article..."

Sep 09, 2011

Great interview, great company

I've got such respect for companies that totally know what they're selling and how/where their products are produced. It shows they care for the customers

Continue reading "Great interview, great company"

Sep 08, 2011

Enchanting visit to a seductive Circus

I just bought Britney's Circus Fantasy today, I know it has been out for a very long time, but I adore Britney and all her perfumes. Despite what other

Continue reading "Enchanting visit to a seductive Circus"

Sep 07, 2011

Well done!

Hi, what a great interview!!! I hope you'll keep posting more since I love your website and enjoy reading about everything you write. Thank you, Bib

Continue reading "Well done!"

Sep 06, 2011

Interview with Christopher McMahon, White Lotus Aromatics: Sublime Beauty of Natural Aromatics

Christopher McMahon (White Lotus Aromatics) talks about his aromatic journeys, the rise of natural perfumery and raw aromatic materials used in it.

Continue reading "Interview with Christopher McMahon, White Lotus Aromatics: Sublime Beauty of Natural Aromatics"

Aug 26, 2011

Hypnotic Poison Eau Sensuelle by Dior (EDT) Perfume Review: Let's Cuddle!

Hypnotic Poison Eau Sensuelle by Dior (EDT) - bewitching temptress, but more shy than her older & bolder sister, Hypnotic Poison perfume (EDT)!

Continue reading "Hypnotic Poison Eau Sensuelle by Dior (EDT) Perfume Review: Let's Cuddle!"

Aug 20, 2011

Secret to Financial Freedom: Build a Long-Term Profitable Website about Your Passion or Hobby

If you are like me (working 9-5 for somebody else, bored with day time job, earning average money), this will probably interest you...

Continue reading "Secret to Financial Freedom: Build a Long-Term Profitable Website about Your Passion or Hobby"

Aug 18, 2011

Keeping Up with Kim Kardashian Wedding Details: Perfumista Kim Kardashian's Own Wedding Perfume

Kim Kardashian - Left Bootylicious ProfileYou're too late!

Bootylicious Kim Kardashian's wedding perfume Love was sold out 10 days after its launch in early August 2011!

All you're left with to prepare yourself for watching the Royal Wedding No. 2 this Saturday, are Kim's other two voluptuous juices, Gold and Kim Kardashian, or her sister Khloe and Lamar's Unbreakable.

P.S.: KK, the money-making machine of the Kardashian Clan, will think of something about the wedding after-party juice (read: Love flanker), guaranteed!


Continue reading "Keeping Up with Kim Kardashian Wedding Details: Perfumista Kim Kardashian's Own Wedding Perfume"

Aug 10, 2011

BBC Perfume Series (2011), Episode 3: The Smell of the Future

Never Mind USA and EU - Axe body spray is now made for teenage boys from Brazil. Episode 3 of BBC Perfume Series takes a look into the crystal ball of global perfume industry.

Continue reading "BBC Perfume Series (2011), Episode 3: The Smell of the Future"

Aug 06, 2011

BBC Perfume Series (2011), Episode 2: Bottling the Memory

In the Episode 2 of BBC Perfume Series we enter the creative world of perfumers, the poetical scientists, that can trigger our memories and emotions with their liquid masterpieces.

Continue reading "BBC Perfume Series (2011), Episode 2: Bottling the Memory"

Aug 03, 2011

BBC Perfume Series (2011), Episode 1: Something Old, Something New

BBC Perfume Series, Episode 1, compares 'old' vs. 'new' school of perfume making and perfume marketing: ancient perfume giant Guerlain vs. very creative, very contemporary Tommy Hilfiger. Pun intended.

Continue reading "BBC Perfume Series (2011), Episode 1: Something Old, Something New"

Jun 02, 2011

Marilyn Monroe for Chanel No. 5 Perfume: First Celebrity Perfume Endorsement - For Free

Marilyn Monroe's famous quote that she wears only a few drops of Chanel No. 5 perfume in bed, was the first (free!) endorsement of a perfume, skyrocketing the sales.

Continue reading "Marilyn Monroe for Chanel No. 5 Perfume: First Celebrity Perfume Endorsement - For Free"

May 27, 2011

Coco Chanel in Movies and Books: Sometimes True Life is More Fictional than Any Fiction

Coco Chanel's from rags to riches life story full of thrills and mysteries offers a top fiction in itself - even 4 decades after Mlle Chanel's death.

Continue reading "Coco Chanel in Movies and Books: Sometimes True Life is More Fictional than Any Fiction"




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