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Lovely Perfume for Lovely Ladies and Occasions:
Lovely by Sarah Jessica Parker (EDP)

Perfume Review

Name: Lovely
Perfume type/Volume: Eau de Parfum (EDP): 1.0 fl. oz. (30 ml), 1.7 fl. oz. (50 ml), 3.4 fl. oz. (100 ml)
Designer: Sarah Jessica Parker (Coty, Inc.; Coty Prestige Division)
Perfumer: Laurent Le Guernec, Clement Gavarry and... SJP
Launched: 2005
Perfume ad/spokesmodel: Lovely on the inside. (TV perfume ad directed by Michael Thompson; starring: Sarah Jessica Parker; music by: James Marsden, Just to be in love)

Olfactory group: Floral - Woody Musk

Notes (osmoz.com):
Top: Nectarine, Bergamot, Rosewood, Lavender
Middle: Patchouli, White Narcissus, Orchid
Base: White Amber, Cedar Woods, White Musks

Intro

Lovely perfume (EDP) by Sarah Jessica Parker, the Sex and the City star and the fashion icon, was launched in 2005 under the Coty Prestige umbrella. Anyone who thought this was just another ephemeral celebo-scent, was wrong! Lovely perfume was created to stay, with this thought on SJP's mind:

I've been invited into women's lives and I take that seriously. Sarah Jessica Parker (via: people.com)


The name Lovely is fitting for the lovely pinkish fragrance, lovely packaging and rounded bottle design, not to mention, the light and refreshing TV perfume ad. The ad show-cased Sarah Jessica Parker as a fashion icon, glamorous and elegant, yet so next-door woman lovely. The fragrance won 2006 FiFi Award for Best National Advertising Campaign for TV and 2006 Best of Beauty Award.


Lovely by Sarah Jessica Parker (EDP): Loveliness is all around: a touch, a face, a memory, a dream, a song, a scent - just take time to see it... oops, sniff it! Ain't lovely?


Lovely perfume by SJP (EDP) was created by perfumers Laurent Le Guernec and Clement Gavarry in close collaboration with Sarah Jessica who was in a (un-official) role of an artistic director, who guided the perfumers towards the olfactory representation of an idea of a perfume she wanted. And maybe this was the key to the lasting success of the fragrance, that surprised the fragrance industry and probably even SJP herself.

Sarah Jessica is almost such a fragrance 'addict' as is for the fashion (from the interview with Chandler Burr):

I've always, always thought about creating my own scent. SJP


In the interview with Chandler Burr, the legendary former NYT perfume critic, she confessed she had created her own signature fragrance, really dirty, edgy, dark and sexy she'd worn for years. She composed it out of the drugstore musk, Egyptian oil sold on Broadway avenue, and men's perfume Comme de Garçons Incense Avignon. And her love for mixing her own scent concoctions was an inspiration for the Lovely perfume, which was the establishing perfume for her own eponymous fragrance line.

In the interview SJP explained that she initially wanted her debut fragrance to be genderless, but was advised to choose a safer, more feminine way for the first fragrance launch as her audience were predominantly women. But in the interview mentioned above, she expressed her wish to make her next perfume (which is Covet, by the way) genderless, fuller and riskier.

Notes

This lovely perfume by SJP is a well-balanced, well-mannered floral - woody composition of unexpected layers of scents that creates an intriguing aura of innocence and sultry elegance at the same time. Lovely imbibes the philosophy of Sarah Jessica Parker when it comes to fragrances, that the fragrance shouldn't be overpowering, that is should be well-mannered.

Top floral notes include nectarine, bergamot, rosewood and lavender (as per osmoz.com); they exude a fresh citrusy and a bit spicy feeling to it. Heart notes include patchouli, white narcissus, and orchid. This layer exudes an elegant personality by subduing the top notes. The base notes of white amber, cedar woods and white musks wrap up the fragrance with a mesmerizing and sensual touch that does not overly emphasize the heady quality of musk and patchouli. The silky dry down sends off an atmosphere of romance and sensuality while maintaining feminine class and elegance.

Lovely perfume by SJP is often found to be strinkingly similar to Narciso Rodriguez For Her (EDT; black bottle), in fact it is often dubbed as NR's muted down, cheaper (in $) version. It really is sort of a déjà vu experience smelling one perfume after another, yet I find the notes, especially the dry down quite different. Lovely is lighter, more floral and musks more subdued, all in all more on the romantic side of the action ;).

Lady & Feelings

Lovely is an intimate blend of notes that settles in your skin is a sheer rendition of loveliness and romance. While some perfumes can excessively overuse the sensuality of musk, Lovely has successfully balanced headiness of patchouli & musks and is able to maintain cleanliness, simplicity and elegance. As mentioned above, SJP wanted Lovely to be genderless and even though this is a soft, delicate feminine fume, it still has a slight masculine, animalic edge to it, making it very appropriate for gentlemen, too.

About the feelings; the perfume is very pleasant, comforting, warm... It creates a romantic aura, something most women love and what makes them feel more beautiful, more confident... On the other hand, it creates an aura of feminine elegance, so you'll feel also very chic and fashionable. The perfume is intentionally very soft and not loud. Combine that with the romance and elegance and you get a classy, well-mannered mature metropolitan woman who draws many compliments.


Occasions & Seasons

Lovely perfume by SJP (EDP) is an all-year around, all occasions appropriate perfume. It is a very popular fragrance for warmer seasons. Lovely is widely wearable, refreshing and light enough to use it as casual or office / business fragrance, sophisticated and elegant enough to wear it for special occasions and romantic enough for the first, innocent dates. However, for this perfume I wouldn't use the following tags: party, night, action, sexy. Excusez-moi!

Lovely is packed with classic notes but never gets the mature, grandma scent common to other über-floral perfumes. It is appropriate for mature women of practically any age, but if you ask me, over 30.

The lasting power of the perfume is not particularly great, it varies on the skin chemistry, but in most of the cases the reapplication or combination with body lotion is recommended if you want the fragrance to last throught the whole day.

As a Gift?

Lovely by Sarah Jessica Parker (EDP) is one of the safest, most universal perfume gifts for women... and men ;). As already mentioned, it is widely wearable and not loud so majority of gift receivers will enjoy it. Also the perfume bottle and packaging is just - lovely.

As the name suggests, the perfume conveys loveliness and romance which makes it a great perfume gift choice for special occasions and holidays, such as birthdays and anniversaries, Valentine's Day, Mother's Day, Christmas... It comes in EDP formulation in three sizes: 1.0 fl. oz. (30 ml), 1.7 fl. oz. (50 ml) and 3.4 fl. oz. (100 ml) and you can buy it online for less than $50 for the 100 ml bottle. Of course, prices may vary significantly. You might also want to try Lovely gift sets, which usually include also a body lotion and a shower gel.

Lovely Perfume by Sarah Jessica Parker (EDP)


Sarah Jessica Parker's Lovely perfume (EDP) was created with her strong personal involvement, stemming from her long-time love affair with the scented world. Therefore it is not surprising that Lovely, as well as the other fragrances of the SJP fragrance line, remain commercially successful on the highly volatile (celebrity) fragrance market.

Sarah Jessica Parker's perfumes perfectly embody the spirit of the contemporary metropolitan fashion icon which people equate with SJP's fictional 'alter-ego' Carrie Bradshaw from the Sex and the City series.

Carrie was not drop-dead sexy, dangerous and gorgeous, but she was unique, smart, independent, a lovely next door-woman, yet so chic... She was so herself, so ubiquitous trend-setting and popular... And so is SJP's first perfume, Lovely!

Lovely perfume for lovely ladies all year and occasions around. Ain't it just lovely?

Quick Summary

Suitable for:
- Everyday wear.
- Office wear.
- Every occasion.
- Every season; light enough also for warmer days.

Woman/Style:
- Any age group. Mature.
- Modern. Metropolitan.
- Classy. Elegant.
- Well-mannered.
- Unisex dimension; men can wear this perfume, too.

Compliments:
- Widely wearable and appealing.
- Lovely: warm, sensual and clean.
- Draws many compliments.
- Lovely packaging and bottle.
- Universal perfume gift for women.
- Unisex touch (cost-effective for a couple).

Critiques:
- Lack of staying power. Reapplications or combination with body lotion recommended.
- (Unintentional) similarities to Narciso Rodriguez For Her (EDT; black bottle).
- Not extremely memorable - to be signature scent.
- Can be too heady (rarely, however).
- Can be too powdery.

Rating:
7.5/10

Ain't It Lovely to Wear SJP's Lovely Perfume (EDP)?

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