Google around and you'll learn that Chanel No. 5 is the world's most famous, best selling perfume and also voted as most seductive women's perfume of all times.
A bottle of Chanel No. 5 is supposedly sold every 55 seconds somewhere in the world.
So what kind of a perfume ad do you make to honour the most legendary perfume in the world?
You don't make just an ordinary perfume ad, but a genuine perfume movie!
The ingredients: - pour in tons of raw money (make it the most expensive perfume advertisement ever!) - add the best movie directors (like Baz Luhrman, Luc Besson, Jean-Pierre Jeunet) - blend in the famous actresses (like Nicole Kidman, Audrey Tautou) that embody the Now-Woman - stir with multilayered plot - and polish to the very last detail.
Voilà, the most famous perfume movie is ready, serve it hot to Its Olfactory Highness, Chanel No. 5!
The 2004 perfume movie for Chanel No. 5 with the Oscar-winning Nicole Kidman was directed by Baz Luhrmann. The plot is an allusion to Luhrmann's Moulin Rouge! movie. In a nutshell, it is a glamorous allegory (Kidman) of a No. 5's celestial position in the perfume universe. It is the most famous, the most idolized perfume in the world, yet at the micro, human level it can change someone's life for ever... For the better, of course!
The 2009 No. 5 perfume movie (which I adore), starring French actress Audrey Tautou, was directed by Jean-Pierre Jeunet. You can watch the perfume movie and read a short description in our Chanel N° 5 Eau Première review.
The 2009 movie has a beautiful, romantic plot of chance and fate, as well as plenty of charming details (e.g. trembling fragrance in the flacon as a symbol of growing passion) and hints to the famous history of Chanel No. 5 (you can tell Audrey wears nothing in bed except a few drops of No.5, just like Marilyn Monroe).
Coco Chanel's ambition for Chanel No. 5 perfume was to reproduce the scent of a woman, so No. 5 advertising campaigns have always made a lot of effort to "define" a contemporary Woman and Femininity. It is interesting to observe, how this has reflected in the choice of Chanel No. 5's spokesmodels over the time: Catherine Deneuve, Carole Bouquet, Estella Warren, Nicole Kidman, and the latest Audrey Tautou...
2) Dolce&Gabbana Light Blue by Dolce&Gabbana (Spokesmodel: DioMio David Gandy... and some lucky chick)
The advertisement for Dolce&Gabbana's Light Blue perfumes could be easily listed under sexy perfume advertisements category, but the end just spoils everything, doesn't it?
Therefore I believe, this perfume ad wants to give a much deeper, poetic message to the customers than just a plain "wear this perfume and wake up on a boat next to a hot Italian hunk and smoochy-smooch with him".
It is an exquisite and straightforward visual hommage to the natural beauty of laid-back Mediterranean, captured in the fragrance, defined by the sun (light) and sea (blue).
3) Flora by Gucci (Spokesmodel: chiquita Abbey Lee)
Flora by Gucci (EDT) is a very, uhm... floral women's fragrance.
4) Paris by Yves Saint Laurent (Spokesmodel: elegant Daniela Urzi)
Paris and Paris (by YSL) are so alluring that he could smell her like a wild beast from miles away, while he was on his patriotic duty...
And she was expecting him, all dressed up, on top of Eiffel Tower, of course.
What a passion, what an irresistible connection!
Paris, je t'aime!
5) DKNY Delicious Candy Apples by Donna Karan New York (Spokesmodels: juicy ripe apples from the Big Apple)
The perfume ad for DKNY's Delicious Candy Apples (Sweet Caramel, Ripe Raspberry, Juicy Raspberry) will undoubtedly cheer you up.
At a first glance this unusual perfume ad might appear to be just a lavish children's cartoon or an animated candy apple recipe.
However, the more you watch this perfume advertisement, the more you realize that it shows a thoughtful, straightforward and witty marketing approach. It carries a message, wear these fragrances and you'll smell (taste) delicious like these delicious candy apples.
Now, what else would you even want from a perfume than to turn you into a yummy delicious thingy, huh?
Life is sweet, isn't it?
Share Your Comment Or Your Favourite 'Translation' of Women's Perfume Into Perfume Commercial
Share your comment and/or women's perfume ads, that in your opinion embody the presented perfume the best...
Keeping Up with Kim Kardashian Wedding Details: Perfumista Kim Kardashian's Own Wedding Perfume
You're too late!
Bootylicious Kim Kardashian's wedding perfume Love was sold out 10 days after its launch in early August 2011!
All you're left with to prepare yourself for watching the Royal Wedding No. 2 this Saturday, are Kim's other two voluptuous juices, Gold and Kim Kardashian, or her sister Khloe and Lamar's Unbreakable.
P.S.: KK, the money-making machine of the Kardashian Clan, will think of something about the wedding after-party juice (read: Love flanker), guaranteed!
BBC Perfume Series (2011), Episode 1: Something Old, Something New
BBC Perfume Series, Episode 1, compares 'old' vs. 'new' school of perfume making and perfume marketing: ancient perfume giant Guerlain vs. very creative, very contemporary Tommy Hilfiger. Pun intended.